The Origin and Evolution of C4 Strategies:

More than two decades ago, Chris and Kelly Bergmann embarked on a journey that would redefine the way sports coaching impacts lives. C4 Strategies was born out of their shared passion for mentoring young athletes, equipping them not only for success on the field but also for excellence in every area of life. From the very beginning, their coaching philosophy was rooted in four fundamental values: Courage, Commitment, Chemistry, and Community.

The Core Values:

• Courage: Facing challenges with confidence and resilience.

• Commitment: Staying dedicated to goals, teammates, and personal growth.

• Chemistry: Building trust and collaboration among teams.

• Community: Fostering a sense of belonging and mutual respect.

This values-driven approach created not just better athletes but better people, shaping a love for the game and life beyond it.

Evolving the Vision:

As their journey continued, Chris and Kelly refined C4 Strategies to address broader needs with four new principles:

• Care: Focusing on the small details that make a big impact.

• Core: Developing essential values, skills, and character.

• Community: Strengthening relationships for shared growth.

• Connection: Pushing boundaries to achieve bold goals.

Addressing Development Gaps:

Through college coaching, they identified gaps in young athletes’ emotional, mental, and physical growth—like handling mistakes, receiving feedback, and enjoying the process. Addressing this required intentional development over time. This sparked a mission to equip youth programs to build these skills earlier, preparing athletes for lifelong success.

A Lasting Impact:

C4 Strategies has transformed countless lives, with athletes carrying its principles into their careers, families, and communities. Chris and Kelly’s vision continues to inspire young leaders, proving that prioritizing care, core, community, and connection leads to success in every sense.